ABRvsBuyers

ABR® vs. Buyer's Rep: A REALTOR®
Designation

A buyer’s representative (or simply buyer’s rep) is a licensed real estate
professional who represents prospective homebuyers in their property
transaction. If you’ve formalized an agency relationship, typically by signing a
buyer’s rep agreement with a buyer’s rep, you can expect him or her to:

Understand your specific needs and wants, and locate appropriate
properties.
Assist you in determining how much you can afford (pre-qualify your
mortgage).
Preview and/or accompany you in viewing properties.
Research properties, to identify any problems or issues you should
consider.
Advise you in formulating your offer.
Help you develop your negotiation strategy.
Provide a list of potential qualified vendors (such as inspectors, attorneys,
lenders, etc.) for other related services that may be needed.
Keep track of all the details throughout the entire transaction—to closing
and beyond.
In other words, a buyer’s rep should make your homebuying experience go
as smoothly and successfully as possible.

But not all buyer’s reps are equal. A buyer’s rep who has earned the Accredited
Buyer’s Representative (ABR®) REALTOR® designation has made an extra effort
to raise the bar, with additional training and experience in serving you, the
homebuyer. If you work with an ABR®, you can feel more confident that you’ll
receive the highest level of buyer-representation services.

Buying a home is no small matter. Besides being the largest financial transaction you may ever undertake, it’s
probably also the most complex. There are many good reasons to work with a qualified real estate professional—
especially a trained professional who has earned the Accredited Buyer’s Representative (ABR®) designation,
representing best-in-class buyer services.

When you look for an ABR® before you look for a home, you’ll be served, not sold. Your interests become their
interests. And you’ll be working with someone who has gone the extra mile by completing specialized training in
delivering the best in buyer-representation services. Plus, a REALTOR® who has an ABR® Designation also has an
established track record, with proven experience in representing the concerns of homebuyers.

The ABR® Designation is awarded through the Real Estate Buyer’s Agent Council, or REBAC, which was founded in
1988 to promote superior buyer-representation skills and services. REBAC is an affiliate of the National Association
of REALTORS® (NAR).

Why Use an ABR®: REALTORS® Experienced in Buyer
Representation